Leadership
Leadership is all about doing, not bragging. So you won’t hear the team at Mediative refer to each other as “gurus”. For example, our VP. Performance Products and Location Based Solutions Mohammed Kahlain, will never step into an elevator and greet Mediative President Patrick Lauzon by saying, “Good morning, guru.” No, he’ll say, “Hey, Pat!” and then the two of them will ride that elevator to the nerve centre of our head office in Montreal, where they will do what they and the entire Mediative leadership do best: produce results. For you.
Patrick Lauzon
President
Patrick Lauzon was responsible for launching Mediative, and now holds the position of President. One of the early players in Canada’s online marketing industry, Patrick has distinguished himself over the years by demonstrating a unique sense of leadership and innovation.
Jean-Philippe Gauthier
COO
Jean-Philippe Gauthier joined Mediative in 2010 as Vice President of Advertising Products and Campaign Management. He has more than 17 years experience in general management, sales and marketing, strategy and finance.
Gord Hotchkiss
CSO
Gord Hotchkiss is the founder and Senior Vice President of Enquiro, now part of Mediative. He is renowned in the online marketing industry for his expertise when it comes to understanding online user and search behaviour. He and the Enquiro team have built a solid reputation for being the leading experts when it comes to understanding what happens on search portals and why.
Oscar Sachs
SVP - Publisher Relations
Oscar Sachs is the Senior Vice President of Mediative’s Retail and Auto verticals. His role involves developing new publisher partnerships and overseeing the monetization strategy and product development.
Duke McKenzie
SVP - Sales
Duke McKenzie is the senior vice president of sales at Mediative, overseeing all display media business across several sales verticals and properties including Martha Stewart, Autos.ca and Walmart.
Bill Barnes
VP - Business development
Bill Barnes is the Vice President of development at Mediative. An industry veteran, he brings to the table more than 20 years of experience in marketing, advertising and promotion. For the past 10 years, he has specialized in search marketing.
Jean-François Coté
VP - Publisher Relations & Sales Operations
Jean-François Côté is an invaluable member of the Yellow Pages Group, having dedicated over 6 years to the organization.
Garrett Dunne
VP - Performance Services
Garrett Dunne is a senior online marketing and product development executive with more than ten years experience developing and delivering web channels and programs that build and engage audiences.
Victoria Hart
VP - National Sales & CMR
Victoria Hart joined Mediative in 2010 in her role as Vice President of National Sales. With more than 25 years of sales and sales management experience, she is a strong team leader who always gets the best out of those around her.
Mohamed Kahlain
VP - Marketing & Product Innovation
Mohamed Kahlain is the Vice President, Marketing and Product Innovation at Mediative. Over the course of his career, Mohamed established a clear vantage point on the ongoing evolution of digital media and marketing. He has levied well-earned expertise and insight on e-banking, digital performance, product development, mobile and location-based marketing.
Christopher Law
VP - Retail
Christopher Law recently joined the Mediative team as Vice President of Retail, bringing to the table more than 20 years of experience in sales including 10-plus years in sales management.